A new research published recently in the Journal of Consumer Research elaborated that people tend to consume 131% more calories than they would normally do if the foods served to them are labeled as healthy.
One of the most notable examples that the researchers pointed out was the case of Subway sandwich. People generalize Subway sandwiches as healthy sandwiches while in fact, not all Subway sandwiches are low in calories.
In one of the experiment, the researchers asked the participants to guess how many calories each in two meals from two different restaurants. The participants estimated that meals from ‘healthy’ restaurants always contained fewer calories than the ‘normal’ restaurants. The alter effect made people ordered side dishes, beverages and other desserts which summed up to 131% more calories!
"When we see a fast-food restaurant like Subway advertising its low-calorie sandwiches, we think, 'It's OK: I can eat a sandwich there and then have a high-calorie dessert,' when, in fact, some Subway sandwiches contain more calories than a Big Mac." (Medical News)
This research elaborated that people only assess food qualitatively and not quantitatively. Most foods are pictured as either high in calorie or low in calorie. If the food is low in calorie, people compensate by eating another food. Not to mention that some low calorie snacks is not as ‘low’ as people perceive.
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Labels: diet issues