smoked salmon sandwichA new research published recently in the Journal of Consumer Research elaborated that people tend to consume 131% more calories than they would normally do if the foods served to them are labeled as healthy.

One of the most notable examples that the researchers pointed out was the case of Subway sandwich. People generalize Subway sandwiches as healthy sandwiches while in fact, not all Subway sandwiches are low in calories.

In one of the experiment, the researchers asked the participants to guess how many calories each in two meals from two different restaurants. The participants estimated that meals from ‘healthy’ restaurants always contained fewer calories than the ‘normal’ restaurants. The alter effect made people ordered side dishes, beverages and other desserts which summed up to 131% more calories!


"When we see a fast-food restaurant like Subway advertising its low-calorie sandwiches, we think, 'It's OK: I can eat a sandwich there and then have a high-calorie dessert,' when, in fact, some Subway sandwiches contain more calories than a Big Mac." (Medical News)


This research elaborated that people only assess food qualitatively and not quantitatively. Most foods are pictured as either high in calorie or low in calorie. If the food is low in calorie, people compensate by eating another food. Not to mention that some low calorie snacks is not as ‘low’ as people perceive.

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8 comments:

  1. Nicole said...

    Ew, people are fooled by advertising. It's not surprising if McDonalds can increase their sales just by advertising and promoting some of their menu as healthy or their concern toward the environment.

  2. Shane said...

    Interesting research. Strange because I would have thought like the people in the research that ordering a little more wouldn't hurt as it was deemed 'healthy eating'

  3. Cain said...

    I have been suspicious of many health foods for a number of years and now I have been proved right.

  4. Sean said...

    yeah, I also believed on the advertistment... Although I know they might corn us...

  5. Scott said...

    True, true...hhhmmm maybe something to do with people not being satisfied with the "healthy foods" as much so they tend to eat more to reach satiety level, contentment

    ????

    interesting post, miss!

  6. Brice said...

    What annoys me is hen they say 10% less fat or salt or sugar and it still contains above the daily recommended levels. Whjat were we eating before they made then healthier?

  7. Cherry said...

    Thought provoking research ;). And yes Brice, just because it's healthy doesn't mean it's really 'healthy'. A good example is shown on the subject of trans fat free label. It actually still contains trans fat although the amount is little.

  8. Health Freak Mommy said...

    Hey, I like the layout of your new home, esp the header.



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